Marc Benioff, the co-founder and CEO of Salesforce, has always been deeply connected to technology, from his early days as a child coder producing games to his current role at the head of one of the world’s leading cloud-based software companies. His journey into technology was characterized by an innate curiosity and a passion for innovation that has only intensified over the years. While he has developed a reputation as a business leader, Benioff’s excitement for tech gadgets remains fresh, constantly evolving with trends and advanced technologies.
During a recent appearance on TechCrunch’s Equity podcast, Benioff revealed his fondness for various gadgets, notably the Oura ring—an advanced health tracker that garnered attention for its sleek design and functionality. However, despite his appreciation for this wearable tech, Benioff openly declared that his true favorite gadget is his car. This revelation encapsulates his unwavering enthusiasm for automotive innovation, highlighting his personal journey as an aficionado of both the technological world and modern transport.
Benioff’s admiration for his vehicle showcases his connection to cutting-edge technology, particularly through GM’s OnStar system, which enhances vehicle connectivity and safety. His relationship with these technologies is not purely technical; it is personal. He fondly describes his fleet of cars, noting that each holds a special place in his automotive heart. From GM’s Silverado to the powerful Hummer EV, his contemporary vehicles—many of which are electric—reflect a broader industry trend towards sustainability and next-generation capabilities.
Interestingly, while he has long had an affinity for luxury cars, Benioff’s recent fascination with trucks marks a new chapter in his love for automobiles, especially given his residence on the Big Island of Hawaii, where he has embraced the rugged lifestyle that trucks often represent. His acquisition of numerous trucks, including two impressive Ford Lightnings—widely celebrated for their electric technology—illustrates a deliberate pivot towards practical vehicles that align with his personal and business ethos.
Moreover, Benioff’s connection to these car brands goes beyond personal preference; his role at Salesforce often intertwines with his automotive interests as he pitches AI technologies to major automotive players, many of whom are also clients of his company. This unique blend of personal passion and professional duty enables him to develop meaningful relationships within the tech and automotive industries. Just as he affectionately refers to his vehicles as if they were his children, he cultivates a familial connection with all his industry partners.
Marc Benioff exemplifies a successful leader whose interests blend seamlessly with his professional life. His love for gadgets, particularly cars, illustrates not only his enthusiasm for technology but also his commitment to sustainability and innovation, continuously driving the narrative of the tech industry forward.