Xiaomi is making significant waves in the technology sector with its latest announcements regarding new devices targeted at consumers in the UK and Europe. Following the recent unveiling of the Xiaomi 15 Ultra in China, Xiaomi has set its sights on a wider market, introducing not only the flagship models but also a suite of supplementary devices. The company has revealed its intention to launch two models: the Xiaomi 15 and its high-end counterpart, the 15 Ultra, both of which can now be pre-ordered. While some may have anticipated the release of a Pro model, the spotlight remains firmly on these two main offerings.
The Xiaomi 15 Ultra is priced at a significant £1,299 / €1,499 (approximately $1,600), with the standard 15 model available from £899 / €999 (around $1,100). Both smartphones are powered by the latest Snapdragon 8 Elite processor and are equipped with impressive features, including substantial battery life and fast charging capabilities—both wired and wireless. The devices carry a robust IP68 rating, ensuring their resilience against dust and water exposure, crucial factors for today’s on-the-go users.
What sets the two models apart is their camera systems. While both feature a trio of 50-megapixel lenses—main, telephoto, and ultra-wide—the Ultra variant takes a step further with distinct sensor technologies for each lens, promising superior photographic outcomes. Additionally, the Ultra boasts an eye-catching 200-megapixel periscope lens, catering to photography enthusiasts who demand intricate details in their shots. Xiaomi aims to enhance the mobile photography experience further with a dedicated Photography Kit, available for an additional £179 (around $225), which includes professional features like a camera grip and adjustable controls.
In addition to the smartphone lineup, Xiaomi is also introducing two new tablets: the Xiaomi Pad 7 and Pad 7 Pro, both featuring vibrant 11.2-inch 3.2K displays with an impressive 144Hz refresh rate. The standard Pad 7 is built on a Snapdragon 7 Plus Gen 3 processor, while the Pad 7 Pro utilizes the more powerful Snapdragon 8s Gen 3. This differentiation is reflected in their pricing, with the Pad 7 starting at £369 / €399 (around $465) and the Pad 7 Pro at £449 / €499 ($565). Additionally, the Pro version is available in a “Matte Glass” design aimed at reducing glare, priced at £549 / €649 ($690).
Further enhancing its ecosystem, Xiaomi has announced the Buds 5 Pro, which are available in both standard Bluetooth and a specialized Wi-Fi model designed for optimal performance paired with Xiaomi’s newest phones, specifically the 15 and 15 Ultra. These earbuds represent Xiaomi’s continued commitment to audio quality and seamless integration within its product family.
With these launches, Xiaomi effectively solidifies its position as a formidable player in the smartphone and technology market. The company’s strategic focus on a cohesive ecosystem—offering smartphones, tablets, and accessories—highlights its dedication to providing consumers with a versatile and interconnected experience. As Xiaomi continues to innovate and expand its offerings, the challenge will be to differentiate itself in an increasingly competitive landscape, but its current releases certainly suggest an exciting future ahead for the brand.